Vienna: Center Of The European Elvis World
Say what you will, but "undervalued" was never a problem with anything Elvis.
Items range from cheap souvenirs to £1,300 authorised copies of Elvis suits made by the singer's tailor. The store is also far larger than any of the nearby stores dedicated to more traditional Vienna musical greats like Beethoven and Mozart.
Hahn said: "I want to make Austria a mecca for Elvis fans. And I want people to know how original Elvis was. A phenomenon like that will probably never come around again. Elvis is one of the most undervalued artists ever."