Saturday, October 23, 2004

Elvis Big In UK Advertising

An Elvis Presley lookalike from Blackpool is the star of the new campaign for AOL for music downloads. The campaign, called "Chinese Elvis", shows how AOL members can feed their obsessions and access unique music content via the keyword search feature. Other campaigns have used "Vanessa", to highlight child safety; "Steve" to represent the speed of AOL; and "Gareth", who illustrated the ability to upload and share photography.

The new campaign breaks this week and is the second major campaign this month that stars an Elvis lookalike. Earlier in October, the new Kingsmill campaign, which tells the mythical story of how Elvis started a bakery during his only visit to the UK in the 1960s, broke.



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